Mumbai: Hindustan Zinc has been recognised at
the SABRE Awards 2026, the international public relations honours co-created by
PRCAI and PRovoke Media, with three wins spanning integrated marketing,
regional impact and reputation management.
The company's flagship corrosion-awareness
campaign, Zung Ke Khilaaf Zinc, won Gold in the Integrated Marketing category
and a second Gold in the Southeast Asia category, recognising its reach across
the region. Launched around World Corrosion Awareness Day, the campaign set out
to make an often-invisible problem visible, using real demonstrations and
everyday comparisons to explain how corrosion silently costs India close to 5
percent of its GDP each year, and how zinc galvanization offers a proven line
of defence. Since launch, it has grown from an awareness push into a more
action-oriented platform, engaging both industry stakeholders and everyday
consumers on building corrosion prevention into procurement decisions and
infrastructure planning.
Separately, Hindustan Zinc's She Knows the
Ground She Stands On initiative won Diamond, the SABRE Awards' top honour, in
the Reputation Management category. Launched on the International Day of Women
and Girls in Science, the programme gave young women from premier science and
engineering institutions, including IIT (ISM) Dhanbad, MNIT Jaipur, Banasthali
Vidyapith, CTAE Udaipur, MLSU Udaipur and MBM Jodhpur, first-hand exposure to
mining and metals operations over a 25 to 30 day period. The initiative sits within
a broader push at the company, which counts over a quarter of its workforce as
women and has set a target of 30 percent representation by 2030.
Together, the three wins point to a consistent
thread running through Hindustan Zinc's public communication this year:
translating overlooked, technical subjects, corrosion economics and gender
representation in core industrial roles, into campaigns built around direct
experience rather than abstraction. The company, India's only integrated
zinc-lead-silver producer and one of the world's top five silver producers, was
among the more prominently recognised Indian corporates like Aditya Birla Group
and Godrej Industries Group at this year's SABRE Awards.