Explore the handcrafted creations that bring
the philosophy of “Art on the Wrist” to Indian collectors
Helios
Luxe by Titan Company Ltd. continues to consolidate its leadership in India’s
accessible luxury watch segment, riding on the wave of a 46% growth in the
category. Strengthening its strategic focus on curated global partnerships,
Helios Luxe has announced its exclusive association with Alexander Shorokhoff,
the German independent watchmaker celebrated for its limited-edition timepieces
that place avante garde art at the heart of fine mechanical craftsmanship. This
launch reinforces Helios Luxe’s commitment to expanding its accessible luxury
portfolio with distinctive international maisons that cater to India’s
increasingly discerning and culturally attuned luxury consumer. With this
addition, the brand anticipates sustained momentum in the accessible luxury
segment in the upcoming fiscal year.
With
5 exclusive and 7 other international brands introduced to India
over the past 18 months, Helios Luxe has emerged as a strategic gateway for
global watchmakers seeking a meaningful entry into the country. By offering a
platform that allows each maison to present its identity with authenticity,
Helios Luxe continues to drive higher-value retail, deepen collector engagement
and expand access to differentiated mechanical watchmaking.
In
this context, the arrival of Alexander Shorokhoff aligns seamlessly with this
vision, as the brand, guided by Alexander Shorokhov’s philosophy of “Art on
the Wrist”, approaches watchmaking as a form of cultural expression,
blending German engineering precision with bold artistic interpretation. Among
the highlights of the collection is the Kandy Avantgarde 2, inspired by
the abstract works of Wassily Kandinsky and limited to 100 pieces worldwide,
featuring a bold geometric dial and vivid colour palette that reflect the
maison’s artistic identity. This forms a part of Helios Luxe’s curated offering
of rare, individually numbered mechanical timepieces for discerning collectors.
Speaking
on the launch, Mr. Rahul Shukla, VP & CSMO, Watches Division, Titan
Company Limited, said, “The Indian luxury consumer today is increasingly
drawn to brands with a strong narrative and clear creative identity. We are
responding to this shift by deepening our portfolio of independent watchmakers
while enhancing our after sales service standards. Alexander Shorokhoff
embodies a story-led approach to fine watchmaking, and its entry into India
reflects our commitment to curating culturally rooted, thoughtfully crafted,
global maisons through Helios Luxe. Encouraged by the increasing traction for
independent brands, we intend to deepen market reach by establishing 45 Helios
Luxe boutiques across metros and select Tier 1 cities in the coming fiscal.”
Mr. Alexander Shorokhov, CEO of Alexander Shorokhoff Uhrenmanufaktur
GmbH said, “India
represents an exciting new chapter for us. We produce in very limited, numbered
editions, and presenting these rare pieces to a vast and evolving luxury market
like India is both exciting and meaningful. With Helios Luxe, we are
introducing our manufactory to a country that deeply values culture,
individuality and mechanical depth. We look forward to engaging with Indian
collectors who appreciate rarity, strong narratives and a distinctive design
language in the timepieces they choose to own.”
The
India launch of Alexander Shorokhoff introduces a curated portfolio of 16
limited-edition timepieces spanning avant-garde, vintage-inspired and
complication-led creations, including the Kandy Avantgarde 2, Winter,
Sixtythree, Neva Brown, Neva Chrono, Full Calendar Cadamomo, Shar, Swan Lake
Alarm, Lucky 8, Crazy Eyes Chrono, Flensi, Happy Second and Emotion Due. The
collection features automatic, hand-wound and chronograph movements with
in-house hand engraving and refined finishing, with most references limited to
between 30 and 100 pieces worldwide. Each watch is handcrafted, assembled under
the brand’s “one man, one watch” philosophy, individually numbered and
available exclusively in India through 6 Helios Luxe boutiques.