Mumbai : Lights,
camera, actions… leading Bollywood Actress Parineeti Chopra went
behind-the-scenes, not for a film but to the world of Johnson’s Baby. Putting on
her ‘mom mode’, armed with questions that surrounds every mom, common myths and
a quest to understand the science, Parineeti did a Behind-the-Science Tour of
Johnson’s Baby Research & Development Centre and Manufacturing Plant.
Recently, Johnson's Baby launched
its new Milk & Rice Range announcing Parineeti Chopra as its new brand
ambassador. As she joined the Johnson’s Baby family, like any new parent, Parineeti
too had many questions about baby’s skin and what makes its different from
adult skin and what makes Johnson’s Baby range a nourishing choice for a baby’s
skin.
Discovering the Science of
Nourishment: Johnson’s Baby Commitment of ‘Nourish for Natural softness from
Day 1”
What followed was a day of discovery
with a plant and R&D Centre walk-through, series of tests and demos …Parineeti
gained valuable insights into baby skin science and why caring for a baby's
skin goes beyond nutrition alone. Experts highlighted the importance of
"feeding" a baby’s delicate skin with nourishing skincare products
that help protect and support its natural barrier. Johnson’s Baby experts also
explained what makes Milk & Rice a ‘Wholesome Duo’, with milk
proteins known to nourish the skin and rice proteins helping provide natural
softness. Together, these ingredients form the basis of the Johnson’s Baby Milk
& Rice range, designed to gently nourish, moisturize and care for a baby’s
delicate skin, leaving it soft, healthy-looking and protected.
During the visit, Parineeti
saw up close the science behind Johnson’s Baby superior formulations
·
Softness and Moisturization test: Using
apricots to represent a baby's skin, Johnson's Baby scientists showcased how
the Milk & Rice formula keeps the skin plump, moisturized and soft compared
to those who don’t use it.
·
Mildness test: In
various real-life scenarios, Johnson's Baby products were evaluated to ensure
they remain safe and mild for babies exposed to different environments and
water types.
·
Moisture retention test: Using
silica beads, scientists demonstrated how Johnson's Baby Milk & Rice lotion
instantly hydrates, leaving a baby’s skin feeling soft and comfortable.
The visit also reinforced Johnson’s
Baby’s commitment to 100% transparency and safety with its rigorous processes,
how it carefully handpicks purposeful ingredients for every product, dispelled common
myths around pH and importance of choosing products which are pH balanced.
Commenting on the experience
of visiting the Johnson’s Baby Plant, Parineeti Chopra said, “, I
believe parents have a responsibility to make informed choices. Being a mum, I
wanted to understand the science behind the products and experience the process
firsthand, which is why I visited the Johnson’s Baby R&D Centre and
Manufacturing Plant.
Throughout the day, I
interacted with experts, observed product testing and quality processes, and
learned more about baby skin science. What stood out to me was the
understanding that caring for a baby goes beyond nutrition alone, it also
involves nourishing and protecting a baby’s delicate skin. I learned about the
importance of hydration, the role of carefully selected ingredients such as
milk and rice in nourishing baby skin, and the rigorous standards that go into
developing products designed for a baby’s unique skincare needs.
I arrived with many questions,
but I left with clarity and confidence. When questions are answered with
science, expertise and transparency, doubt is replaced by trust, one becomes a
brand believer. Today, I am proud to be associated with Johnson’s Baby as its
brand ambassador.”
Dr. Dilip Tripathi, Head, Baby
& Women's Health Research & Development, Kenvue, "As
parent expectations continue to evolve, transparency education and trust have
become increasingly important. Through this initiative, we aim to bring parents
closer to Johnson’s Baby and our pioneering research, testing and scientific
expertise that is the foundation of our products. Our new Milk & Rice Range
is another example of this commitment reflecting our deep understanding of
baby’s skin and the importance of nourishing ingredients which nourish and protect
delicate baby skin from Day 1 "
Watch Parineeti Chopra’s experience
at Johnson’s Baby Transparency Tour — a behind-the-science factory visit
bringing moms closer to the quality, expertise, and care that goes behind every
pack of Johnson’s Baby and what makes it a nourishing choice for newborn skin!
Link: https://www.instagram.com/reel/DaSrxXVNZVX/?igsh=aHphYmw5czlyMDJo