·
The
analysis compares search volumes between May 2026 and June 2026
·
Chennai
led jersey searches with a 73% rise, followed by Bengaluru at 63%.
·
Mumbai
recorded a 58% increase, while Delhi witnessed a 46% rise.
·
Football
coaching searches increased by 3% pan-India.
·
Bengaluru
led the category with a 33% rise in searches.
·
Chennai
recorded a 28% increase, while Mumbai witnessed an 11% rise.
·
Football
shoes searches grew by 12% nationally.
Football fandom in India is extending well beyond the television screen,
with consumers increasingly looking to wear their team colours, upgrade their
gear, and even take to the field themselves. According to the latest search
insights from Justdial Limited, India’s No. 1 local search engine,
football-related searches witnessed notable growth across key categories in
June 2026 compared to May 2026, highlighting growing enthusiasm for the sport
among Indian consumers.
Among all categories, football jerseys witnessed the strongest
growth, with searches rising 69% across India in June 2026 compared to May
2026. The trend was particularly pronounced across southern metros, with Chennai
leading the country with a 73% increase, followed closely by Bengaluru
(63%). Mumbai (58%) and Delhi (46%) also recorded substantial
growth, indicating widespread consumer interest across major urban centres.
Beyond merchandise, the trend extended to equipment as
well. Searches for football shoes grew 12% nationwide, suggesting
that consumer interest wasn’t limited to fan gear alone but also encompassed
products associated with playing the sport.
Searches for football coaching also registered
an increase of 3% across India. While the national growth remained
steady, certain cities stood out. Bengaluru recorded the highest increase at
33%, followed by Chennai (28%) and Mumbai (11%), highlighting
stronger search activity for coaching services in these markets.
With football enjoying one of its biggest moments on the global sporting
calendar, the sport continues to reinforce its place in India’s evolving sports
landscape, resonating with an increasingly diverse and engaged audience.
APPENDIX
Football Jerseys
May 2026 vs June 2026
·
Pan-India –
69% increase
·
Chennai –
73% increase
·
Bengaluru
– 63% increase
·
Mumbai –
58% increase
·
Delhi –
46% increase
·
Football Shoes
May 2026 vs June 2026
·
Pan-India –
12% increase
Football Coaching
May 2026 vs June 2026
·
Pan-India –
3% increase
·
Bengaluru
– 33% increase
·
Chennai –
28% increase
·
Mumbai –
11% increase