Introducing Kohinoor, Baazigar and Triple OG,
three bold fragrances that capture the Spirit, Ambition and Individuality
Mumbai: India’s youth lifestyle powerhouse, Fastrack
Perfumes, is stepping into the world of hip-hop through an all-new fragrance
collaboration with one of India's most influential rap icons, DIVINE. The
collection captures the swagger, hustle, and individuality of the streets.
The
collaboration introduces three limited-edition perfumes - Kohinoor, Baazigar,
and Triple OG - each inspired by DIVINE’s chart-topping tracks that have become
cultural anthems for a generation. More than just fragrances, the collection is
designed to bottle the vibe, attitude, and self-expression that hip-hop stands
for.
Alongside
the launch, the brand has also unveiled a series of high-energy campaign films
featuring DIVINE, bringing the essence of each fragrance to life through the
lens of music and street culture. From the fearless confidence of Baazigar, to
the iconic aura of Kohinoor, and the unapologetic legacy of Triple OG, the
collection reflects the many facets of today's youth - bold, expressive, and
always original.
Speaking about the collaboration, Mr. Manish Gupta, CEO, Fragrances &
Fashion Accessories, Titan Company Limited, said, “Hip-hop today is
not just a music genre - it’s a cultural force that shapes fashion, language,
confidence and identity for India’s youth. With our collaboration with DIVINE,
we wanted to create fragrances that go beyond smelling good; they embody a vibe
and a mindset. This collection brings the energy of hip-hop into everyday
self-expression.”
Sharing
his thoughts on the partnership, DIVINE said, “Fragrances have always
been a big part of how I create and my everyday life, so when Fastrack reached
out with their vision it was a quick yes. We spent the last year working on the
scents, the bottle design and the visuals and now it’s out there in the world.
Now, I’m just excited for everyone to finally experience it.”
The
launch marks a strategic move by Fastrack to deepen its connection with Gen Z
and young millennial consumers through culture-led storytelling and immersive
brand experiences. By blending fragrance with music and street culture, the
brand aims to redefine how young consumers discover, experience and connect
with fragrances.
The collection will be available across leading
online and offline retail channels nationwide.
The campaign is live now on Fastrack Perfumes Social Media Channel:
IG LINK - Fastrack Perfumes X DIVINE
YT LINK -Fastrack Perfumes X DIVINE