Mumbai: Central
Depository Services (India) Limited (CDSL) Investor Protection Fund (IPF) has
released a new investor awareness anthem titled ‘Bano Ms. Atmanirbhar
Investor’, sung by popular singer, actor and content creator Sai Godbole,
as part of its ongoing ‘AtmanirbHER’ initiative. The anthem seeks to
encourage women to take the first step towards participating in the securities
market and become confident, informed and self-reliant investors.
The anthem is brought to
life through a visually engaging film that captures key milestones in a woman's
life – from starting her first job to taking on new responsibilities and
pursuing her aspirations, illustrating how every significant achievement begins
with overcoming hesitation and taking the first step. Drawing a parallel with
the investment journey, the film encourages women to approach investing with
the same confidence, supported by research, planning and informed
decision-making. Through its message of becoming a wealth creator, future maker
and go-getter, the anthem inspires women to take charge of their financial
future and begin their journey towards becoming an Atmanirbhar Investor.
Women today account for
nearly one in four investors in India, reflecting their growing participation
in the country's investment landscape. As women's participation in the
workforce and their role in society continue to evolve, more women are taking
greater control of their financial decisions, contributing to a shift in
India's investor demographic. Through Sai Godbole's distinctive voice and
relatable persona, the anthem seeks to connect with women across age groups and
encourage them to approach investing with confidence, awareness and informed
decision-making.
While women's
participation in investing has grown steadily in recent years, there remains
considerable scope to further strengthen engagement and participation.
Awareness, confidence, product understanding and access to reliable information
continue to play an important role in enabling informed participation in the
securities market.
Speaking about the
initiative, Shri Sudhish Pillai, Head, CDSL IPF Secretariat, said, “The
‘Bano Ms. Atmanirbhar Investor’ anthem is built around a simple but powerful
message, that every meaningful journey begins with a first step. Through this
initiative, we hope to encourage more women to take that first step towards
investing, build confidence through knowledge and make informed financial
decisions. As women increasingly take charge of their financial futures, they
contribute not only to their own long-term financial security but also to a
more inclusive and empowered investment ecosystem.”
CDSL IPF continues to
promote financial literacy and investor awareness across diverse audiences. The
‘AtmanirbHER’ initiative seeks to encourage women from varied backgrounds to
participate responsibly in the securities market and build long-term financial
security.
Link to watch the ad campaign films:
YouTube: https://www.youtube.com/watch?v=6hpots_dUR8
Instagram: https://www.instagram.com/reel/DZ1oTUkjX8e