~The study was conducted across eight cities -
Delhi, Lucknow, Hyderabad, Bengaluru, Kolkata, Guwahati, Mumbai and Ahmedabad~
Mumbai : Interio by Godrej, a leading furniture brand from the Godrej
Enterprises Group, today launched 'Moments That Matter' (MTM), a study that
delves into how everyday experiences at home and at work shape emotional
well-being, connection and comfort for modern Indians consumers. The study
finds that everyday routines such as sleep, cooking and quiet personal time are
central to how Indians engage with their living spaces today.
Commenting on the findings, Dr. Dev
Narayan Sarkar, Senior Vice President and Head of Consumer Business (B2C),
Interio by Godrej, said: “The 'Moments That Matter' study represents more than a research.
It offers a perspective into how Indian consumers envision the future of home
and workplace design. In an increasingly fast-paced world, homes and workplaces
are no longer just physical spaces, they are sanctuaries of well-being,
connection and personal expression. The study reaffirms Interio’s commitment to
understanding the evolving relationship between Indians and their living
spaces. Our vision is to lead the transformation of how Indians experience
their everyday environments, creating furniture that enriches the
moments that truly matter for modern Indian consumers.”
The
findings reveal that Indian homes are increasingly perceived as emotional
anchors that restore balance and belonging amid the pressures of modern life. Bedrooms
emerged as the emotional core of the home, with 90% of respondents associating
them with comfort, rejuvenation and rest. 54% respondents associate their most
cherished home moments with going to sleep in their own bed, underscoring the
deep connection between sleep, familiarity and emotional security.
The kitchen has evolved from a purely functional
space into an emotional one, with 97% of respondents linking cooking, whether
alone or with family to mindfulness and bonding. The living and dining rooms
continue to serve as the social heart of the home, where mealtimes remain the
most joyful ritual of the day, bringing families together through conversation
and laughter.
The study further found that balconies have become
urban sanctuaries, with three in four respondents describing them as peaceful
escapes that provide calm and perspective in the midst of city life. 53% said
that early morning moments on the balcony help them begin the day on a grounded
note.
At the workplace, the study highlights that
informal connections such as casual chats, café breaks and shared lunches play
a key role in fostering collaboration and belonging. Well-designed spaces and
welcoming first-day setups were also seen as essential to creating comfort,
motivation and trust among employees.