Mumbai : SMFG India Credit, one
of India’s leading NBFCs, successfully concluded the 8th edition of Pashu
Vikas Day (PVD), its flagship livestock welfare and rural livelihood
initiative, on February 14, 2026. Anchored around the theme ‘Sarvottam Seva:
Pashu, Parivar aur Pragati’, the initiative reinforced the organisation’s
commitment to holistic rural development by strengthening livestock health,
family wellbeing, and sustainable progress.
Launched in 2014, Pashu Vikas Day addresses the critical
healthcare needs of cattle owners by providing access to free veterinary
services and expert guidance. Over the years, the initiative has evolved into
one of the largest one-day cattle welfare programmes in the country.
SMFG India Credit
positively impacted over 1.55 lakh lives, including the treatment of
approximately 1.4 lakh cattle and healthcare support for over 14,000
people, benefitting more than 30,000 households. The initiative was
conducted in 16 states, across 510 SMFG Gramshakti branches,
underscoring the company’s deep reach into rural India.
In Madhya Pradesh, Pashu Vikas Day was held across 41
locations and provided essential health care services to more than 16,000
cattle benefitting over 2,200 households.
Each camp offered services like free cattle check-ups by local veterinary
doctors, distribution of free medicine and vaccinations for cattle, and advice
on increasing the yield for milch animals.
Commenting on the successful conclusion of the initiative, Mr.
Ravi Narayanan, Managing Director & Chief Executive Officer, SMFG India
Credit, said, ““Sarvottam Seva’ is about delivering service at its highest
standard—where empathy meets impact and intention translates into lasting
change. In rural India, the health of livestock, the security of families, and
economic progress are deeply interconnected. Pashu Vikas Day embodies our
commitment to nurturing this ecosystem by caring for cattle, strengthening livelihoods,
and supporting community well-being. Through this initiative, we aim to create
sustainable outcomes that empower farming households and drive inclusive growth
from the grassroots level.”
Over the years, the initiative has earned multiple national and global recognitions, underscoring its scale and impact. PVD was featured in the Limca Book of Records in 2015, Best of India Records in 2018, World Book of Records in 2019 and the World Records Union in 2024 for hosting the largest single-day cattle care camps nationwide. Building on this legacy, SMFG India Credit achieved a significant global milestone in 2025, when Pashu Vikas Day set a Guinness World Record for the ‘Largest Cattle Welfare Lesson, conducted simultaneously across multiple locations in India—further reinforcing the company’s long-standing dedication to rural welfare, livestock care, and community-led development at scale.