Partnership
champions the journeys of India's para-athletes and reinforces SBI Life's
commitment to enabling individuals to pursue their aspirations with confidence
SBI
Life Insurance, one of India's most trusted private life insurers, today
announced the strengthening of its partnership with the Paralympic Committee of
India (PCI), becoming the ‘Principal Partner’ of the Indian Contingent
for the 2026 para sports season. The company will act as the ‘Official Life Insurance
Partner’ for the Indian Paralympic Contingent that will be heading to the
upcoming Commonwealth Para Games 2026 in Glasgow and the Asian Para Games 2026
in Aichi-Nagoya, Japan.
Building
on its successful association with India's para-athletes during the Paris 2024
Paralympic Games, SBI Life continues to champion stories of determination,
preparation, and excellence that inspire individuals to pursue their
aspirations with confidence.
Through
this partnership, SBI Life aims to recognise and amplify the journeys of
India’s elite para-athletes, as high-performance competitors who continue to
redefine possibilities through their dedication and commitment. Their journeys
highlight a universal truth—that aspirations can be pursued when individuals
have the confidence, support, and preparation to move forward.
Speaking on the partnership, Mr.
Ravindra Sharma, Chief of Brand, Corporate Communication & CSR, SBI Life
Insurance, said, "At SBI Life, we believe that confidence is what
empowers individuals to pursue their aspirations while staying prepared for
life's uncertainties. This belief lies at the heart of our brand philosophy,
'Apne Liye, Apno Ke Liye', and is what makes our association with the
Paralympic Committee of India so meaningful. India's para-athletes embody what
it truly means to prepare with purpose, remain focused on their goals, and
perform with unwavering determination. Their journeys demonstrate that when
individuals are supported with the right foundation, they can overcome barriers
and achieve extraordinary milestones. As we strengthen our partnership with PCI
as the Principal Partner of the Indian Contingent for the 2026 para sports
season, we are proud to stand alongside these exceptional athletes as they
represent India on the global stage. Beyond supporting sporting excellence,
this partnership reflects our larger commitment to enabling
confidence—encouraging individuals and families to prepare for the future with
assurance, so they can focus on pursuing what matters most."
Mr.
Devendra Jhajharia, President of the Paralympic Committee of India and a recipient of the Padma
Bhushan, Padma Shri, Major Dhyan Chand Khel Ratna and Arjuna Awards, said, "We
are delighted to strengthen our partnership with SBI Life as they come on board
as the Principal Partner of the Indian contingent for the 2026 para sports
season. We are grateful for SBI Life's continued trust in the Paralympic
movement, having previously stood with us during the Paris 2024 Paralympic
Games, where India achieved a historic milestone of winning 29 medals.
Corporate partnerships like these play a vital role in creating an ecosystem
where our para-athletes can focus entirely on achieving sporting excellence.
SBI Life's unwavering belief in our athletes reflects a shared commitment to
empowering them to dream bigger, perform at the highest level, and make the
nation proud. As we prepare for the Commonwealth Para Games and the Asian Para
Games, we are confident this partnership will inspire our athletes to push
boundaries and bring even greater glory to India."
As
India's para-athletes prepare to represent the nation at the Commonwealth Para
Games 2026 and Asian Para Games 2026, SBI Life stands alongside them in their
pursuit of excellence. The partnership reinforces a shared belief that with
confidence, preparation, and support, individuals can continue to push
boundaries and create extraordinary journeys.