Mumbai - SBI
General Insurance, one of India’s leading general insurance companies, has
announced acclaimed actor Pankaj Tripathi as its Brand Ambassador and unveiled
an integrated brand campaign ‘Chuniye Bharosa, Apno Sa’. The association unites a personality known for
credibility and authenticity with a brand rooted in trust and transparency.
Pankaj Tripathi’s grounded persona makes him a natural embodiment of the
brand’s core promise - “Trust”
that feels personal and reassuring.
The
brand has launched a new health
insurance film as part of its ‘Chuniye Bharosa, Apno Sa’ campaign,
highlighting its promise of being a trusted partner in safeguarding families. The
campaign is rooted in the belief that true assurance is built through quiet,
everyday acts of care, the small, consistent gestures that reflect
responsibility, protection and unwavering support.
Featuring
Pankaj Tripathi, the film presents him as a quiet pillar of strength within his
family who is deeply attuned to their needs and expressing care through
thoughtful, everyday actions. His presence reflects responsibility, empathy and
steadfast commitment, qualities that strongly resonate with Indian households. The
narrative mirrors SBI General Insurance’s role as a constant source of
protection, standing by families with confidence and care when it matters most.
The film has been conceptualized and executed by TBWA Lintas.
This
philosophy is increasingly relevant in today’s healthcare landscape. In an increasingly uncertain
environment, rising medical costs and growing health awareness have made comprehensive health insurance a vital
pillar of financial planning. SBI General Insurance is focused on making the
category more meaningful, by integrating
product innovation, technology, and offering transparent claim
settlements.
Speaking on the collaboration, Mr. Naveen Chandra Jha, MD &
CEO, SBI General Insurance, said, “India is witnessing a clear shift in how families
approach healthcare and financial security. With rising medical costs and
increasing health awareness, comprehensive health insurance has become
essential rather than optional. Through the ‘Chuniye Bharosa, Apno Sa’ campaign
and our partnership with Pankaj Tripathi, we aim to raise awareness about the
need for proactive health protection while reinforcing our commitment to making
insurance simple, accessible, and responsive to the evolving needs of Indian households.”
Mr. Pankaj Tripathi, Brand Ambassador, SBI
General Insurance, said, “I am thrilled to be associated with SBI General Insurance, one of the
strongest brands in the General Insurance industry as their brand
ambassador. What truly moves me is the
brand’s unwavering commitment to providing protection and the trust that it has
among the customers. What touched me to the core is the campaign's heartfelt
narrative, 'Chuniye Bharosa, Apno Sa’ - a promise that radiates warmth, deep
responsibility, and an unbreakable sense of family and belonging. Through this
film, the brand is igniting nationwide awareness about the critical necessity
of health insurance, ensuring families across India are protected when it
matters most.”
Mr. Rathin Lahiri, Head - Marketing & CSR,
SBI General Insurance, further added, “We are delighted to welcome Pankaj Tripathi as our Brand Ambassador
and to be the face of our new brand film. The film celebrates the quiet heroism of the common
man, who does everything to improve the quality of life for his family as does
SBI General Insurance to provide protection via Health Insurance.”
The comprehensive integrated campaign will be
amplified across Print, TV, OOH, OTT platforms, and social media platforms. Leveraging
compelling storytelling, and sustained engagement initiatives, the Company aims
to take the campaign “Chuniye Bharosa, Apno Sa” to audiences across the
country. This integrated approach is designed to strengthen brand recall,
deepen emotional connect, and reinforce SBI General Insurance’s position as a
dependable partner in financial protection.
View the film at -
YouTube: https://youtu.be/TUGiZGDf5ew?si=PFcOv03v0qZnyqY_
Instagram: https://www.instagram.com/reel/DVXmM6aiFzk/?igsh=N3FlZ2E5aGNmYWww
Facebook: https://www.facebook.com/share/r/17NYjZTCGf/?mibextid=wwXIfr
X: https://x.com/sbigeneral/status/2028340040972247146?s=46