Gurugram : Home Credit India, a leading consumer finance company, today announced
the launch of its new brand campaign - #KahoEMIKoHaan. Rooted in the
vibrant spirit of Holi and anchored in the brand’s philosophy of #ZindagiHit,
the campaign seeks to transform India’s emotional relationship with credit from
hesitation and doubt to confidence and smart financial choices.
At the heart of #KahoEMIKoHaan lies a
culturally resonant insight - while Indians celebrate Holi by embracing colours
without restraint, they often pause and second-guess themselves when it comes
to taking financial decisions like opting for an EMI or loan. Through this musical
campaign, Home Credit India encourages consumers to view credit not as a
burden, but as a thoughtful enabler of aspirations – empowering them to say
‘yes’ to progress without guilt or self-doubt.
The campaign is LIVE across digital
platforms, including Home Credit India’s social media channels on YouTube, Facebook, Instagram, X and LinkedIn
Campaign Storyline
Set against the backdrop during the onset of Holi,
with deeply relatable lines that capture the rhythm of a life moving in pauses,
where dreams feel incomplete, the wallet feels a little light, and even the
colours of the heart seem to fade under everyday financial constraints. This
vibrant canvas is intercut with everyday moments of hesitation — a man
struggling with his ageing scooter, a young woman disappointed when her phone
glitches while recording a festive reel, siblings pausing at the payment page
of a college admission form, and a newly married couple silently stepping away
from a dining table they admire online after seeing its price.
As festivities continue around them, their
internal pauses grow more evident. Dreams remain alive — but uncertainty holds
them back. In this interplay between celebration and restraint emerges a
powerful realisation: life does not stop, and aspirations do not fade — only
hesitation stands in the way.
The emotional shift begins subtly. A Home
Credit notification lights up a screen. A banner outside a two-wheeler showroom
catches someone’s eye. A few taps on the Home Credit app replace doubt with
reassurance. Small decisions turn into confident choices.
What follows is a colourful transformation —
Holi selfies captured on a new phone, a joyous ride on a new scooter, siblings
celebrating an admission milestone, and a couple setting up their new dining
table while sharing gujiyas with neighbours. Across these journeys, Home Credit
remains a quiet yet reliable enabler, reinforcing that choosing EMI can be a
smart and responsible step toward fulfilling aspirations.
The film culminates in a shared Holi
celebration, bringing together all characters in a vibrant montage of colour,
joy and confidence — underscoring a simple message: saying ‘yes’ to EMI can be
saying ‘yes’ to life’s progress.
Speaking on the campaign, Ashish Tiwari,
Chief Marketing Officer, Home Credit India, said: "Holi symbolizes and
celebrates freedom, colour and togetherness, and we wanted to bring the same
spirit into how people perceive financial decisions. With #KahoEMIKoHaan, we
are extending the confidence to the emotional hesitation surrounding EMIs and
loans, and repositioning credit as a confident, responsible choice that helps
people move forward in life. Our aim is to empower customers to say ‘yes’ to
their aspirations – whether it’s upgrading smartphones or home appliances,
buying a two-wheeler, or planning for bigger aspirations. At Home Credit India,
we remain committed to offering simple, transparent, technology-led and
accessible financing solutions that empower customers to achieve their
aspirations and make their #ZindagiHit."
With #KahoEMIKoHaan, Home Credit India
reiterates its commitment to making credit easy, inclusive and stigma-free
across all segments of the society. The company empowers over 2 crore customers
through a nationwide network of around 53,000 points-of-sale (PoS) across 625
cities, helping them meet immediate and long-term goals through its diverse
offerings such as the Ujjwal EMI Card, Consumer Durable Loans, Personal
Loans, Two-Wheeler Loans and Loan Against Property.