•
Subsidiaries of Godrej Capital
crosses ₹1,000 crore AUM milestone through loans extended to women under Aarohi
Loans for Women
• The new campaign highlights how access to credit and family support are enabling women to take the next step in their entrepreneurial journeys
Mumbai : Godrej Capital, the
financial services arm of the Godrej Industries Group, has launched a new
campaign, ‘Do Se Teen’ (From Two to Three), ahead of International
Women’s Day, highlighting the ambitions of India’s emerging women entrepreneurs
and the growing support they are receiving within their families.
The
film captures a relatable moment from everyday life, in which a woman
entrepreneur prepares to expand her warehouse business from two stores to
three. When her mother-in-law overhears a conversation about the “expansion,”
she briefly assumes it is a pregnancy announcement. The misunderstanding soon
turns into a warm moment of celebration as the family supports her signing the
loan that will help grow her business – entirely on her own terms.
Through
this story, the campaign reflects a broader shift across India, where the
ambitions of women entrepreneurs are increasingly being supported within the
family. It also highlights the importance of access to credit and financial
independence in enabling women to grow both their businesses and personal
aspirations.
The
campaign is part of Aarohi Loans for Women, an initiative by Godrej Capital’s
subsidiaries focused on improving access to finance for women borrowers. Aarohi
addresses structural barriers in lending by enabling women to apply for loans
without the mandatory requirement of a male co-applicant, giving them greater
control over financial decisions.
Commenting
on the campaign, Manish Shah, MD and CEO, Godrej Capital said, “Across
India, more women are stepping forward to build and scale their own businesses.
However, access to formal credit at favourable terms continues to remain a
challenge for many of them. Through Aarohi, we aim to remove some of these
barriers and make it easier for women to access capital and grow with
confidence. This campaign celebrates that spirit of ambition, and the families
that are increasingly supporting women in pursuing it.”
Since its launch, the Aarohi platform has been
steadily expanding its reach among women borrowers and entrepreneurs across
India.
The subsidiaries have disbursed ₹1,890 crore in loans
under the initiative, building a strong portfolio and crossing the ₹1,000 crore
AUM milestone, and is targeting ~₹1,200 crore AUM by the end of this financial
year.
Beyond credit access, the initiative also focuses on
capacity building and ecosystem support for women-led businesses, including
financial literacy programmes, training partnerships, and community initiatives
aimed at strengthening entrepreneurial capabilities.
As part of its continued focus on women-led
enterprises, the company recently launched an all-women branch in Pune, further
strengthening engagement with women entrepreneurs and business networks.
With this campaign, Godrej Capital reinforces a simple
message – when women receive the right financial support and encouragement at
home, their ambitions can translate into meaningful growth for families,
businesses, and the broader economy.
Watch the film here: https://www.youtube.com/watch?v=zlQc2GHojL8