Bengaluru : TVS Orbiter, the newest
electric scooter from TVS Motor, has unveiled its new campaign, capturing the
spirit of India’s new-age urban generation that is always moving, always
hustling, and always finding ways to do more.
Built
around the brand thought “Always
On The Move With You,”, the campaign introduces TVS Orbiter as a smart, stylish,
and practical electric scooter designed for individuals who live life on the
move. Whether it’s early morning workouts, college runs, office commutes, side
hustles, or late-night catch-ups, TVS Orbiter seamlessly becomes a part of their
everyday journey.
Adding to the film’s youthful energy is the playful integration of the
iconic Bollywood track ‘Idhar Chala Main Udhar Chala’, bringing alive the
spontaneity, movement, and free-spirited rhythm that defines today’s urban
lifestyles.
Speaking about the campaign, Saurabh Kapoor, VP
– Marketing, EV Business, TVS Motor Company said: "Today’s urban
youth are constantly balancing work, passion, fitness, friendships, and
personal aspirations. They seek mobility solutions that not only keep pace with
their lifestyle but also reflect their progressive mindset. TVS Orbiter has
been designed keeping these consumers at the centre, offering practicality,
comfort, design, and smart technology in one compelling package. Through this
campaign, we wanted to create a relatable and emotionally engaging story that
reflects the everyday hustle of India’s new generation."
A Story
Rooted in Urban India’s Everyday Hustle
Set against the energy of India’s bustling
cities, the campaign film follows the life of young urban riders as they move
through packed schedules, personal ambitions, and spontaneous plans. Through
these relatable moments, TVS Orbiter emerges as a dependable partner that keeps
pace with their lifestyle.
Conceptualised
by Kinnect, the film reinforces TVS Orbiter’s thoughtful features including its large front
alloy wheels, spacious 34L twin-helmet boot space, IDC range of 158 km, long flatform
seat, straight-line footboard, and intelligent assist features like Cruise
Control, Hill Hold, and Reverse Parking Assist. Connected safety features such
as Crash Alerts, Fall Alerts, Anti-Theft, Geo-Fencing, and Time-Fencing further enhance peace of mind for everyday riders.
Campaign Film Links:
· YouTube
· Facebook