Marks TVS iQube’s biggest TV campaign with
high-impact presence
Bengaluru,
March 18, 2026: TVS Motor Company (TVSM), a global leader in the two and three-wheeler
segments today announced the launch of a new campaign for its flagship electric
scooter, TVS iQube, reinforcing its position as India’s Favourite Family EV.
Built on trust,
scale, and everyday relevance, the campaign celebrates the deep emotional
connection that more than 850,000 Indian families share with the TVS iQube, a
brand that has played a defining role in shaping India’s EV revolution.
This marks a
significant milestone in the brand’s journey, as this is one of the biggest TV
campaign with a high-impact media rollout across marquee properties including
the IPL and movies ensuring widespread reach across diverse markets in India.
Speaking about the campaign, Saurabh Kapoor, VP
– Marketing, EV Business, TVS Motor Company, said “We have always
believed that meaningful innovation is rooted in the customer needs. TVS
iQube’s journey has been built on the trust of lakhs of customers who have made
it an integral part of their everyday lives. This campaign is a natural
progression of that journey, strengthening our positioning as India’s favourite
family EV. As we take this story to a national stage through television,
including marquee platforms like the IPL, we are confident it will resonate
deeply with audiences and further accelerate EV adoption across the country.”
A Story Rooted in Everyday India
The campaign
film captures the many roles that TVS iQube
plays in daily life — from school drops and office commutes to shared family
moments. Set against evocative backdrops, the narrative seamlessly transitions
through different family members, highlighting the scooter’s versatility,
comfort, and thoughtful innovations. From features like pillion backrest and
hill hold assist, to low running cost, smart connectivity, and large under-seat
storage, the film integrates product strengths within relatable, real-life
scenarios.
At its heart,
the campaign delivers a powerful message: “Behind every person’s journey, is an
entire family. And behind every happy family - is a TVS iQube.”
TVS iQube is
inspired by three fundamental principles: Giving customers the POWER OF CHOICE
for range, connected capabilities and colours; Complete PEACE OF MIND around
vehicle safety by adhering to latest norms and overall purchase experience
leading to promise of delivery and the SIMPLICITY OF OPERATING the TVS iQube
which is impactful yet hassle free. This will enable electric mobility
accessibility to everyone and further establish TVS iQube’s proposition of
being India’s favourite family EV. Currently, the TVS iQube Electric scooters
are available in 1000+ cities and 3300+ dealerships across India.
Links
to the film:
·
YouTube
·
Facebook