Unveils
new DVC ‘Bharosa’ celebrating shared value of Power, Trust and Reliability
Mohali : Swaraj Tractors,
a part of the Mahindra Group, today announced the renewal of its
partnership with MS Dhoni as the brand’s endorser. Built on shared values, the association has grown into
a strategic pillar of Swaraj’s brand evolution, ever since the former Indian
Skipper chose a Swaraj tractor for his own farm operations — adding
authenticity and real-world credibility to the partnership.
MS Dhoni has enhanced Swaraj's brand visibility and
strengthened customer consideration for the brand. His rooted persona, strong
credibility, and dependable image align closely with Swaraj’s core values of
being powerful and trustworthy.
Commenting on the continued
association, Gaganjot Singh, CEO, Swaraj
Division M&M Ltd. said: “MS Dhoni
reflects the ethos of Swaraj — dependable, authentic, and consistently focused
on performance. This partnership has helped us strengthen our connect with
customers while reinforcing the values that define the brand. As we move ahead,
his association will play an important role in building greater resonance for
Swaraj across markets and supporting our efforts to present the brand with
contemporary outlook and energy while staying true to its legacy.”
The
extended partnership will see Dhoni feature in Swaraj’s upcoming integrated
campaigns across platforms and play a key role in building momentum around the
brand’s next big product introduction, designed for the evolving needs of
progressive Indian farmers.
Ushering in the next phase of its association
with MS Dhoni, Swaraj Tractors has also launched a new campaign “Bharosa”
celebrating unmatched power, trust and reliability -a natural reflection of the
values embodied by both the brand and cricketing icon. Here are the links for
the new campaign
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