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Marking
20 years of racing dominance, the high-octane anthem channels TVS Apache’s
racing DNA through music - bringing together its 6.5 million-strong global
rider community.
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Launched
across digital platforms in multiple languages, the anthem captures the
philosophy of TVS Apache’s fearless brotherhood, relentless passion, and an
unstoppable racing spirit.
Bengaluru:
Turning
the exhaust note into the beat of music, TVS Apache, today launched its
first-ever official anthem — ‘The Apache DNA’, celebrating 20 years of the
brand’s legacy. Bringing excitement to customers, especially the new generation
in India and across the world, the anthem has been composed by one of India’s
finest rapper and songwriter Brodha V.
Launched in 6 languages – English, Hindi, Marathi, Tamil, Telugu & Kannada,
the anthem marks a landmark cultural moment for an iconic racing and
performance motorcycling brand like TVS Apache.
Link to the anthem video: https://www.instagram.com/reel/DULRnY-AfVu/
Music is a powerful motivator
for motorcyclists, and TVS Apache channels that same energy through its
performance-driven style. Embodying a fearless spirit, and racing DNA, TVS Apache
has become synonymous with performance, technology, and innovation for over 6.5
million riders across 60+ countries. The anthem further amplifies this spirit,
positioning itself as a bold expression of confidence and unmatched energy on
and off the racetrack.
Commenting
on the first-ever TVS Apache anthem,
Mr. Vimal Sumbly, Business Head, Premium Segment, TVS Motor Company, said, “For 20 years, TVS Apache has been the living expression of our racing
DNA, an attitude and legacy that has empowered 6.5 million riders globally.
‘The Apache DNA’ anthem is our tribute to every rider who embodies the philosophy
of TVS Apache. As we continue to democratize racing-bred technology, we are
also expanding TVS Apache's presence into music and youth culture, creating
deeper connections with the communities that live and breathe the brand every
single day."
The lyrics of ‘The Apache DNA’
reflect the core ethos of TVS Apache: speed, precision, and control. With the
launch of the anthem, TVS Apache takes its racing DNA beyond motorcycles,
strengthening its emotional connect with riders and expanding its presence
across music genres and the community. As the brand continues to push the
boundaries of performance motorcycling, it resonates a powerful expression of TVS
Apache’s commitment to confidence, authenticity, and an unstoppable riding
ethos that resonates with the next generation of riders.