Greater Noida: Strengthening its commitment to
sustainability and responsible environmental stewardship, Birla Institute of
Management Technology (BIMTECH), Greater Noida, has partnered with Bisleri
International Pvt. Ltd. under the company's flagship CSR initiative, 'Bottles
for Change', to promote responsible plastic waste management and recycling
across its campus.
The partnership was formalised through the signing of a
Letter of Association (LoA) by Dr. Prabina Rajib, Director, BIMTECH, and Mr.
Vidya Bhooshan Singh, CSR Regional Manager – North, Bisleri International Pvt.
Ltd. The initiative will be spearheaded by the Centre for Sustainability and
CSR at BIMTECH. The initiative was coordinated by Dr. Reeti Kulshreshtha,
Chairperson, Centre for Sustainability & CSR, BIMTECH and members of the
centre, Dr. Anupama Singh and Dr. Aanchal Gupta.
As part of the collaboration, BIMTECH aims to develop a
zero-plastic waste campus by encouraging responsible plastic usage, segregation
at source, and scientific recycling practices. The initiative will engage
students, faculty, staff, and the wider campus community through awareness
programmes designed to promote responsible disposal of plastic and reinforce
the principles of a circular economy.
Under the partnership, Bisleri International will provide
training to housekeeping personnel, students, faculty, and staff on responsible
plastic waste management while ensuring that collected plastic is regularly
channelled for recycling. The company will also provide periodic updates on the
quantity of plastic collected and recycled.
The initiative is expected to benefit the entire BIMTECH
community by embedding sustainable waste management practices into everyday
campus life. Its success will be measured through progress towards the
institute's goal of becoming a zero-plastic waste campus, alongside increased
awareness, improved segregation practices, and greater participation in
recycling efforts.
Beyond environmental benefits, the partnership seeks to
encourage behavioural change by fostering a sustainability mindset among future
business leaders. Students will also have opportunities to participate in
awareness campaigns organised by Bisleri International, enabling them to gain
practical exposure to community engagement and environmental stewardship.
Speaking on the occasion, Dr. Prabina Rajib, Director,
BIMTECH, said, "At BIMTECH, sustainability is central to our
institutional vision of developing responsible leaders for tomorrow. Our
partnership with Bisleri International's 'Bottles for Change' initiative
enables us to integrate environmental responsibility into campus life while
providing our students with opportunities to translate sustainability
principles into meaningful action."
Mr. Vidya Bhooshan Singh, CSR Regional Manager – North,
Bisleri International Pvt. Ltd., said, "'Bottles for Change' is
designed to drive awareness and inspire responsible plastic waste management
through collective action. Our collaboration with BIMTECH reflects our
commitment to empowering educational institutions to build sustainable habits,
promote recycling, and nurture environmentally conscious future leaders."
Through this partnership, BIMTECH reinforces its commitment
to advancing sustainable campus practices while contributing to India's
transition towards a circular economy through responsible plastic waste
management and environmental awareness.