• Association reinforces Malabar Gold
& Diamonds' commitment to transparency, responsible business practices and
customer-first values as the responsible jeweller.
•
One of Malabar
Gold & Diamonds' largest integrated consumer programmes across television,
print, digital, OOH, cinema, radio and retail, reaching customers through more
than 450 stores globally.
Mumbai
: Malabar Gold & Diamonds, the world's fourth-largest jewellery
retailer and a responsible jeweller, today announced MS Dhoni as its Brand
Ambassador, marking the beginning of a long-term association centred around The
Responsible Jeweller, the brand's philosophy of taking responsibility
beyond jewellery.
At
a time when consumers are placing greater emphasis on transparency,
authenticity and trust, Malabar Gold & Diamonds is reinforcing its
commitment to responsibility across every stage of the value chain.
The
Responsible Jeweller is Malabar Gold & Diamonds' long-term commitment to
responsible business practices across the jewellery value chain. It reflects
the brand's approach to ethical sourcing, trusted quality, transparent pricing,
responsible manufacturing and customer-first policies, reaffirming its belief
that every jewellery purchase should be backed by confidence, accountability,
trust and responsibility to all stakeholders.
This
commitment is brought to life through Malabar Promises, a comprehensive
framework of customer-first commitments. These include 100% BIS Hallmarked
jewellery, 28 quality checks for every natural diamond, transparent pricing
with no hidden charges, guaranteed buyback, lifetime maintenance, complimentary
insurance, best-value exchange programmes and responsible sourcing practices,
enabling customers to make every purchase with confidence.
One
of India's most admired sporting icons, MS Dhoni is the only captain in the
history of international cricket to lead India to victory in all three ICC
white-ball tournaments. Admired for his integrity, consistency and humility, he
embodies the values that have defined Malabar Gold & Diamonds for over 33
years since its inception in 1993.
The
campaign will roll out through one of Malabar Gold & Diamonds' largest
integrated consumer programmes, spanning television, print, digital, social
media, radio, cinema, out-of-home media, retail experiences and owned
platforms, reaching consumers through more than 450 Malabar Gold & Diamonds
stores globally.
Commenting on the partnership, Mr M.P. Ahammad, Chairman,
Malabar Group, said:
"Consumers
today expect more from the brands they choose. Beyond exceptional products,
they seek transparency, authenticity and confidence in every purchase. We
believe the jewellery industry has a responsibility to meet these expectations
through ethical business practices, uncompromising quality and a customer-first
approach. That belief has shaped Malabar Gold & Diamonds for over 33 years
and continues to guide every decision we make.
MS Dhoni has earned the respect and trust of millions through his
integrity, discipline and consistency, qualities that resonate deeply with our
own values. We are delighted to welcome him to the Malabar family and look
forward to inspiring greater confidence in jewellery buying while reinforcing
our commitment to responsible business practices."
MS Dhoni said:
"Throughout
my career, I have believed that trust is earned through actions and
consistency. That is what makes this association with Malabar Gold &
Diamonds meaningful for me.
What resonated with me was the brand's unwavering commitment to
transparency, responsibility and customer confidence. I look forward to
supporting Malabar Gold & Diamonds in encouraging more people to make
informed jewellery-buying decisions and choose with confidence."
Through
this long-term association, Malabar Gold & Diamonds aims to encourage
consumers to choose jewellery backed not only by exceptional craftsmanship, but
also by transparency, responsibility and trust.